What is a brand you ask? And why is it important?
A brand is a name that we give to a product or a service. It is also a mark or a logo that your customer can identify and sets you apart from the other similar competitor. Every time they see your logo, they will be reminded of your delicious homemade cake business.
Building a strong brand identity for your home baking business is one of the most important things that you have to do as soon as you start baking for your friends and family. Why? Because investing a bit of time to get your branding right the first time, is a whole lot easier and faster than to revamp your brand after a couple of month or years down the road.
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We know you are busy, and spending time on planning your branding might be the last thing you want to do… but we promise you this is all worth it, especially when you take over the world with your baking empire and your branding looks epically amazing.
This course is for those who want to build a strong brand identity for their home baking business, those who want to revamp their branding look and for those who are thinking of starting their own home baking business and want to invest the time to doing it right the first time!
This course includes:
- A 13-page downloadable workbook
- Links to resources that will help you with creating a strong brand for your home baking business
You can spend as much time as you want on this course or, at least, a minimum of 2 hours doing the worksheets and some brainstorming. We recommend printing the whole workbook so that you can complete all your homework and keep track of your progress and thoughts.
If you have any questions or if you like to share some thoughts or snapshots of your notes and progress, you can leave us a comment below, tag us on Facebook, Instagram and Twitter with @clicksforcakes or hashtag #clicksforcakes.