With its 1.55 billion of monthly active users, Facebook is the most effective social media for the word of mouth advertising. Facebook is the ideal place where to promote your own business, engage and build loyalty with your customers, and create awareness about your brand. The Facebook Page–unlike the normal Facebook account that is limited to 5,000 friends–has an unlimited number of fans, interesting features such as Reviews and Location, and very useful insights about your crowd and followers. Plus the Facebook Page allow your fans to receive updates about your business activity, send you enquiries through a dedicated messaging system and leave reviews of your products. Having a Facebook Page is a good way to keep your personal account private and your business account separated. This FREE mini-course will take you through the process of setting up a Facebook Page for your business.
This mini-course is for home bakers that don’t have a business Facebook Page, have a partial set up Facebook Page, and for those that already have a working Facebook Page but want to improve and enhance the use of Facebook as a marketing tool for expanding their brand.
The mini-course is divided into 3 sections:
- Create (build a new Page from scratch)
- Set up (setting up the new Page or an existing Page)
- Final steps (what to do after you have published your Page)
Tools you’ll need:
- computer / laptop
- Facebook account
- a couple of nice pictures of your cakes
First of all, we need to create a Facebook Page. Click this link www.facebook.com/pages/create and select Local Business or Place. This is the best choice among the others because in this type of Page you’ll be able to edit more details that are relevant to your home baking business and customers can leave reviews with the 5-star rating system.
Then select a more specific category from the drop-down menu, and fill out the required information such as Business Name, Street Address and Phone. When done click “Get Started”.
Here you can add 3 categories. In your case, Bakery would be the best choice. You can’t edit those categories as they are fixed, so don’t try to change it as it doesn’t work.
In the next field you can write something about your business, what do you do, how and etc.
If you have a website or Instagram account, put the link in the field Website. For Instagram, be sure to use www.instagram.com/YourInstagramUsername.
Choose a unique Facebook web address. This step is very important as you are choosing the address that will appear in the URL bar. If possible, use your business name without any space. If your business name is already taken, I’d suggest you to use the same name followed by a number. For example, if my business name is “Awesome Home Baker”, I’ll use www.facebook.com/awesomehomebaker. If this name is already taken, I’ll use something like www.facebook.com/awesomehomebaker88. This solution is better than having a non-relevant name in the URL.
When you are finished, press Save Info.
2. Profile Picture
Choose your profile picture. The best choice would be a logo. With a logo you can give personality to your brand and the people will recognise you better. A good read about the importance of the branding with some useful tips >>> How to Create Strong Branding For Your Business
3. Add to Favorites
This step allows you to add a direct link to your Facebook Page on the left of your personal Facebook profile. You can skip this but I’d suggest you to Add to Favorites.
4. Preferred Page Audience
It is very important to connect with the people that are suitable for your business. In this case, we should aim to people that are around your area. You can add as many locations you want, but by default, Facebook will expand the area for about 30km around your location.
Leave the Age and Gender as it is.
In the Interest field, you can add as many interests as you want. Be sure that they are relevant with what you do. Cake, cookie, desserts, baking, wedding cake are just some examples.
Now that you have created your Page, it should look like this (click on the image to enlarge)
Add basic information
If you want to add some information such as hours of operation, long description, price range, phone number, email and etc. click on the tab About and then on the left side Page Info. You will be able to edit every info by hovering with the mouse on the right side of the field.
Be sure to add a correct email address and phone number. Remember that this will be public.
Change Page address (optional)
If the address of your Page is a bunch of numbers or doesn’t reflect your business name, you can change it once. If you have already a correct Page address, you can skip this session.
In the Page, go to the tab About then Page Info and look at the field named Facebook Web Address. Hover with the mouse on the right side and click Edit.
Then select Change web address.
Put the new Facebook web address and Check availability. (here some tips)
If the web address is available and you are satisfied with the result, click Confirm. Bear in mind that you can change the web address only once.
Web address before
Web address after
It is always better to have the Page’s web address similar to the Page’s name. In this case, my web address is www.facebook.com/HomeBakeryByJohn while the Page’s name is Awesome Home Baker. This is NOT a good choice.
The best choice would be web address www.facebook.com/AwesomeHomeBaker with Page’s name Awesome Home Baker.
Now that everything is set up, it’s time for the final steps.
Add a Cover
You can Add a Cover at the top of your Page. This picture could be a cake, a collage of your creations or even a jpg with your contact details. We will go deep into this topic in the next tutorial.
Under Photos you can add Albums. This is really useful for your potential customers to browse through your creations. I’d suggest labeling the albums with categories like:
- fondant cakes
- buttercream flowers
- jelly cakes
- wedding cakes
- theme cakes
- extremely luxurious cakes
Invite your friends to like your Page
In order to “get the ball rolling” you should start to invite friends to like your Page. The process is not really fast and you’ll have to Invite your friends by clicking Invite friends to like this Page. Using the automated message just by clicking on Invite is not the best choice. Most of the recipients will skip the request notification and won’t like your Page.
The best and most effective way to gain likes is to contact your friends one by one.
This method requires a little bit more time but the conversion rate (number of messages sent/number of likes) is likely to significantly higher. You can copy and paste a template into the chat box, changing only the recipient’s every time. Here’s an example:
I have started a little home baking project.
I’d really appreciate if you could check out my Page *www.facebook.com/YourPageAddress* and like the page.
Thanks a million!
or something more specific that you’ll change at every message depending on the relationship you have with the recipient:
how are you? I’m baking a birthday cake for that friend you introduced me to last week. I finally set up my Facebook Page, could you help me by sharing it on your wall and liking it?
Thanks mate, see you soon!
In addition, it’s a good business practice to ask your customers to engage with you on Facebook, either by like, review, or comment. One effective strategy is attaching a business card with every cake; this branding message goes a long way in making sure that they know where to find you next time they need a cake!
Setting up a Facebook page for your business is imperative in today’s market. Facebook provides you with both free and advanced tools to promote your business. The rewards, if done correctly, are significant and the impact is both immediate and long lasting.
Here are some examples of good home bakers’ Pages:
https://www.facebook.com/theflourchemistry – The Flour Chemistry
https://www.facebook.com/nixkitchen – Nix Kitchen
https://www.facebook.com/lovesweetendings – Sweet Endings
https://www.facebook.com/SweetHaven11 – Sweet Haven
https://www.facebook.com/bakedbyjm – Baked By JM
If you don’t have a Facebook Page don’t wait any longer! Let’s go and get your business Page done.