Nowadays with smartphones and digital cameras, it is so easy to update your social media accounts. We are so busy posting up countless photos on Instagram and Facebook that we overlook the most important thing of all… Good Quality Photographs my friends! You are not going to believe this, but bad photography can affect your business and sales brutally. And this is why…
1. Onto the next in a heartbeat!
First thing first, I know you are not a bad baker, in fact I know you are a remarkable baker or else you wouldn’t be reading this. But if your business is not picking up and you are not getting any new order-you might want to take a long and hard look at your photo album.
Bad lighting and small blurry photos take away all the great attention from your beautiful cakes.
Your customers are not going to browse through your page feed if the photos are not looking good, they will move onto the next baker in a heartbeat! Even if they do linger around, they are not seeing the great details in the fondant figurines, the amazing colours of your buttercream flowers and the clean and sharp edges of your cakes. What a pity!
2. No one will pay premium prices for amateur looking cakes
Passion and money keep the business running. You know it’s true and whoever tells you money is not important, they are lying. Try paying for the Pro Line Candy Apple Red KitchenAid with ‘passion’. Hah! You love making good quality cakes using the best ingredients but for some strange reasons, you can’t seem to increase the price of your cakes! Now, you are barely covering the cost of the ingredients and you don’t think this business is for you anymore. Don’t quit… try fixing your photos instead.
Your photos need to be as good quality as your cakes. Huge watermarks and messy backgrounds are a big no no. And you need to stay far far away from those fancy frames that come with the phone app! It makes your photos and cakes look very amateurish. No one will pay premium prices for amateur looking cakes. It’s harsh but you know it’s true. The good news is, once you make those simple changes to your photos… your cakes will look incredible and customers will be very willing to pay the price it deserves.
3. No one will share
Humans are generally very generous creatures if they find something useful or beautiful or interesting they are very happy to share on social media and we want to leverage on this behavior. If your photos are not good, no matter how delicious the cake tasted, no one will share and therefore no publicity.
Make your photo share-worthy. You want and you need to reach out to new customers, especially if you are new in business. So post up only good photos don’t spam the whole feed with scores of bad photos. Quality over quantity.
So now that you know, what can you do about it?
So now that you know how bad cake photography can affect your business and sales, what can you do about it? Don’t worry, I’m not going to leave you hanging. We’re in this together and I’m going to help you out.
Firstly, identify what is causing the bad photos?
The size of the picture’s file?
The messy background?
The composition of the cake?
If you are not sure, ask your family or friends for an honest opinion. Once you have pinpointed the problem, you need to fix it ASAP and make sure you don’t repeat the same thing ever again. As promised, here are some step by step guides that can help you to improve your photography game tremendously:
I hope you find something inspiring & helpful in today’s post. I know you can do so much better and thriving sales are just around the corner. How do I know? Well, I used to make the same mistakes as you. All those things I mentioned above, I did them too! It took me a couple of years to realize it. Once I put in the effort, time and learn how to take better photographs, my business and my customers grew. I quit my job to be a full-time home baker and I’ve never been happier! I can do it and so can you.
If you want to not only take good photos but impressive viral-worthy photos too, I highly suggest joining Building Your Business: Beautiful Cake Photography e-course.
Just like making a 4-tier wedding cake, having a strong foundation is the key! If you know the basics of using photography equipment, your phone camera, lighting and great composition, your photos are going to worth tens of thousands of words!
On top of that, you will also learn how to…
- Stage food magazine worthy photo shoot with inexpensive materials
- Create amazing backdrop and how to use props
- Use common photography accessories
- Find the best lighting in your home
- Use simple materials to bounce light to create professional looking results
- Edit your photographs
These great techniques are easy to learn. What’s great about Building Your Business: Beautiful Cake Photography e-course other than the price—less than RM100—is that you can watch the classes on your own schedule, whenever and wherever you want.
And with this program, you’ll be able to produce gorgeous looking results that will stun your customers and keeps them coming back for more!